The perfect alignment of purpose and passion.

When she was a young child, Jodi Simpson assumed the role of meeting the new kids in school and showing them around, enthusiastically reaching out to newcomers and helping them connect with their new environment. Since then, her desire to connect people, businesses, and organizations – along with her passion for building community and her commitment to the development of a vibrant London community – has propelled her through a rich and rewarding career

As an ambassador and champion of London, Jodi understands the challenges that many London-based companies face: to stand out, to compete for talent, and battle the perception that London can be a ‘tough city to crack’. CityMatch evolved out of a combination of this understanding, a genuine desire to show newcomers the great city that London is, and the opportunity to support her clients in meaningful ways.

A graduate of Western University’s Masters of Arts program in Anthropology, Jodi also achieved her CERC Relocation Specialist™ designation with the Canadian Employee Relocation Council (CERC). 


"Every step has led me here: my involvement in community–building, my passion for the diversity of the human experience, my career as a recruiter, economic development agent, marketer, and entrepreneur. My love of London forms the foundation on which CityMatch has been built."

–Jodi Simpson, Founder